Introduction
Social media has changed the way that we communicate with one another, and it’s had a huge effect on how we do business. It’s a great way to connect with potential customers, listen in on customer feedback, and even find new employees. Social media can also help you reach out to suppliers and keep up-to-date about industry news. It is all around us now – so what does this mean for the Build To Rent sector?
The goal of this article will be to explore some ways that social media is affecting the Build To Rent sector, as well as what companies should be doing in order to get ahead of the curve! It may change everything from construction and marketing tactics right down to customer service.
Why Social Media and BtR?
The Build to Rent sector is using Social media in an interesting way. It has allowed these organizations to reach out to their target audience directly and market their products more efficiently. And, it’s not only changing how things are done, but it is also levelling the playing field between large corporations and small businesses. Social media is democratizing marketing by allowing small companies to compete with big brands that have huge advertising budgets. this is a great opportunity for all entrants of the Build to Rent market to enter with boldness and use a captivating campaign to become the foremost name in the industry with potential tenants.
Statistics
- Social media is utilized by 65% of Built to Rent companies
- It was highlighted as the top untapped digital marketing channel for property managers in 2021
- It is used by 86% of Build to Rent tenants.
Target your Niche
Social media is the perfect tool for marketing to millennials. In all its various forms, it has become a staple in the lives of Generation Y and Z. Because they’re using social networks so frequently, it becomes an easy way to connect with their peers & brands. When it comes to advertising on Instagram and Facebook, advertisements can be seen by your target market making it easier for interested users to find out more about the products and services that are being offered. As well as providing information that will help them decide if this is the right development for them.
The opportunity
Social media is a great way to reach out and advertise a Build to Rent development in ways that will resonate with Build to Rent customers. Social Media provides the opportunity for real-time interaction, which helps you create more meaningful relationships with your prospects. You can use it to get closer than ever by providing these prospective tenants an inside look at what it’s like living in one of your properties or how they could contribute positively to their community through living in one of your developments!
Social Media also gives us the chance to show off our design skills as we take on each project and offer some truly unique homes for rent. If this sounds interesting and you would like help implementing strategies such as these into your marketing strategy, let us know today so we can discuss how.
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